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Icek Ajzen

My research interests include attitude formation and change, effects of attitudes on behavior, intention-behavior discrepancy, the relation between knowledge and behavior, theory of planned behavior, and habitual versus reasoned action.

Primary Interests:

  • Applied Social Psychology
  • Attitudes and Beliefs
  • Causal Attribution
  • Communication, Language
  • Health Psychology
  • Judgment and Decision Making
  • Persuasion, Social Influence
  • Prejudice and Stereotyping
  • Research Methods, Assessment
  • Social Cognition
  • Applied Social Psychology
  • Attitudes and Beliefs
  • Causal Attribution
  • Communication, Language
  • Health Psychology
  • Judgment and Decision Making
  • Persuasion, Social Influence
  • Prejudice and Stereotyping
  • Research Methods, Assessment
  • Social Cognition

Books:

Journal Articles:

Other Publications:

Courses Taught:

Icek Ajzen
Department of Psychology
135 Hicks Way, Tobin Hall
University of Massachusetts
Amherst, MA 01003-9271
United States

Phone: (413) 545-0509
Fax: (413) 545-0996

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