My research interests include attitude formation and change, effects of attitudes on behavior, intention-behavior discrepancy, the relation between knowledge and behavior, theory of planned behavior, and habitual versus reasoned action.
- Applied Social Psychology
- Attitudes and Beliefs
- Causal Attribution
- Communication, Language
- Health Psychology
- Judgment and Decision Making
- Persuasion, Social Influence
- Prejudice and Stereotyping
- Research Methods, Assessment
- Social Cognition
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- Ajzen, I. (2005). Attitudes, personality, and behavior (2nd ed.). Milton-Keynes, England: Open University Press (McGraw-Hill).
- Fishbein, M., & Ajzen, I. (2010). Predicting and changing behavior: The reasoned action approach. New York: Psychology Press.
- Ajzen, I., Albarracín, D., & Hornik, R. (Eds.). (2007). Prediction and change of health behavior: Applying the reasoned action approach. Mahwah, NJ: Lawrence Erlbaum Associates.
- Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall.
- Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
- Ajzen, I., & Fishbein, M. (2005). The influence of attitudes on behavior. In D. Albarracín, B. T. Johnson, & M. P. Zanna (Eds.), The handbook of attitudes (pp. 173-221). Mahwah, NJ: Erlbaum.
- Ajzen, I., Brown, T. C., & Carvahal, F. (2004). Explaining the discrepancy between intentions and actions: The case of hypothetical bias in contingent valuation. Personality and Social Psychology Bulletin, 30, 1108-1121.
- Brown, T. C., Ajzen, I., & Hrubes, D. (2003). Further tests of entreaties to avoid hypothetical bias in referendum contingent valuation. Journal of Environmental Economics and Management, 46, 353-361.
- Bamberg, S., Ajzen, I., & Schmidt, P. (2003). Choice of travel mode in the theory of planned behavior: The roles of past behavior, habit, and reasoned action. Basic and Applied Social Psychology, 25, 175-188.
- Davis, L. E., Ajzen, I., Saunders, J., & Williams, T. (2002). The decision of African American students to complete high school: An application of the theory of planned behavior. Journal of Educational Psychology, 94,810-819.
- Ajzen, I. (2002). Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior. Journal of Applied Social Psychology, 32, 665-683.
- Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179-211.
- Ajzen, I., & Gilbert Cote, N. (2008). Attitudes and the prediction of behavior. In W. D. Crano & R. Prislin (Eds.), Attitudes and attitude change (pp. 289-311). New York: Psychology Press.
- Ajzen, I., & Fishbein, M. (2000). Attitudes and the attitude-behavior relation: Reasoned and automatic processes. In W. Stroebe & M. Hewstone (Eds.), European Review of Social Psychology (pp. 1-33). New York: John Wiley & Sons.
- Ajzen, I. (2001). Nature and operation of attitudes. Annual Review of Psychology, 52, 27-58.
- Attitudes and Opinions
- Psychology of Persuasion
- Research Methods
Department of Psychology
135 Hicks Way, Tobin Hall
University of Massachusetts
Amherst, MA 01003-9271
- Phone: (413) 545-0509
- Fax: (413) 545-0996